5. Communication and education
5.1 Continuous involvement of environmental advisors
On Jan. 18, 2005, BOCOG continued to engage environmental experts Mr. Jin Jianming, Mr. Liang Congjie, Ms. Liao Xiudong, Ms. Liao Xiaoyi as the environmental advisors. Over the past two years, they joined efforts with BOCOG on establishment of EMS, design of Green Olympics Logo, showcase of Olympic venue highlights, etc.
5.2 Releasing Green Olympics logo
 Turning the Green Olympic Wall |
On Sept. 24, 2005, BOCOG released the Green Olympics Logo in Beijing Youth Palace. On the releasing ceremony, the primary school students performed singing and dancing with the environmental theme. They built a Green Olympic Wall together with Olympic champions, environment experts and sponsor representatives. Xie Zhenhua, the director of the State Environmental Protection Administration and Zhang Heping, vice chairman of CCPCC Beijing Committee unveiled the Green Olympics Logo on the back of the thematic wall.
 BOCOG Executive Vice-President Liu Jingmin commented on the Green Olympics Logo. |
The Green Olympics Logo is composed people and green trees. In the shape of an interlacing stripe, the green line, made from one stroke, looks like a dense tree crown or a flower in full-bloom filled with vitality and hope. The color green fully embodies the idea of environmental protection and sustainable development. The lofty tree, formed by the tree crown and the people underneath, represents the harmonious unity between human and nature.
5.3 Producing communication materials
 The promotion video |
In 2005, BOCOG produced a collection of paintings created by middle and primary school students entitled "Green Dreams, Colorful Olympics" in which environment themed works and wishes from some 200 students are included. BOCOG President Liu Qi wrote "message" for the painting collection. In addition, the Green Olympic concept was also communicated in "Reading Book for Primary School Students on Olympic Knowledge", "Reading Book for Citizens on Olympic Knowledge", "Training Materials for the Tour Guide Qualification Test in Beijing".
BOCOG Environmental Activity Department (EAD) and Media and Communications Department (MCD) co-produced a promotion video "Green Olympics - We are ACTING" to encourage public participation in the efforts of staging a Green Olympics.
5.4 Green Olympics channels on BOCOG website
In 2005, the BOCOG official website launched "Green Olympics" channels to give live report on BOCOG's environmental activities and update the progress of Beijing Municipal Government in environmental protection. The Green Olympics Channels also provided special programs such as "Green Olympics beside Me", "Exhibition of Works of the Painting Contest for Middle and Primary School Students" and "Blue Sky Plan", etc.
