A shopping website for licensed products of the Beijing Olympic Games started operation on Monday, as Olympic organizers predict a booming market demand.

"The website was aimed at that domestic consumers can buy Olympic souvenirs anywhere anytime," said Yuan Bin, director of marketing development of the Beijing Organizing Committee for the 2008 Olympic Games (BOCOG).

The website www.2008eshop.cn was exclusively authorized by BOCOG to sell licensed products of the Beijing Olympics.

Yuan said a sales boom was coming as it was only a year from the Olympic Games.

Items of 11 categories including clothes, trappings, badges, artware, toys are on sale on the website.

There are 820 authorized shops across China selling licensed products of the Olympic games, among whom 231 are in Beijing, 35 in Shanghai and eight in Guangzhou.